Learn how to build comprehensive marketing strategies with this expert-led training session that delves into the latest digital marketing techniques.
UpSkill your team with
Digital Marketing Strategy training
In-Person / 90 Min to Full Day
The Digital Marketing Strategy course has been designed by industry experts to ensure your company is ready for the future of advertising.
A robust digital marketing plan is vital for any business to succeed. However, digital marketing is always evolving, so it’s essential for marketing teams to commit to continually develop and hone their skill set. This course deep dives into the current digital landscape to ensure your team knows how to turn trends, challenges and opportunities into clearly identifiable growth
Get hands-on:
You’ll learn actionable skills that enable you to plan and execute a detailed digital marketing strategy that fits your budget and KPIs.
The insights:
Essential digital marketing terminology
Key digital marketing channels
Underlying principles of boosting engagement
The tools:
SEO fundamentals
Social media marketing
Display advertising
Paid search marketing
E-marketing
KPIs
Who is for?
This course is ready-made for businesses looking to increase their customer engagement through proven digital marketing techniques.
Request a workshop
What you will learn?
90 min training delivered in-person or online
MODULE 1 – LAYING THE FOUNDATIONS
- How does digital marketing compare to traditional advertising?
- What role does digital play in the advertising world today?
MODULE 2 – KNOW YOUR CUSTOMER
- Understand the benefits of customer research
- Create a customer persona profile
MODULE 3 – PLAN YOUR STRATEGY
- Match your marketing goals with your business goals
MODULE 4 – CHANNELS
Part 1 – Social Media
- The benefits of social media advertising
Part 2 – Display Advertising
- What are the benefits of using display advertising?
Part 4 – Search Marketing
- How do search engines work?
- Paid Vs Organic search
Part 5 – Email Marketing
- Email marketing best practice and GDPR guidelines
MODULE 6 – CREATE YOUR CONTENT
- Align your content to your marketing objectives
MODULE 7 – MEASUREMENT AND ANALYTICS
- How to use analytic tools to track the key metrics
MODULE 8 – NEXT STEPS
Half day workshop delivered in-person
MODULE 1 – LAYING THE FOUNDATIONS
- How does digital marketing compare to traditional advertising?
- What role does digital play in the advertising world today?
MODULE 2 – KNOW YOUR CUSTOMER
- Understand the benefits of customer research
- Create a customer persona profile
MODULE 3 – DEFINE YOUR BRAND
- Develop brand voice
MODULE 4 – PLAN YOUR STRATEGY
- Match your marketing goals with your business goals
- Set goals through the conversion funnel
MODULE 5 – CHANNELS
Part 1 – Social Media
- The benefits of social media advertising
- Organic Vs Paid social media advertising
- Targeting options in paid campaigns
Part 2 – Display Advertising
- What are the benefits of using display advertising?
- What are the targeting options in display ads
Part 4 – Search Marketing
- How do search engines work?
- Paid Vs Organic search
- Conduct keyword research
- Build a Search advertising campaign
Part 5 – Email Marketing
- Email marketing best practice and GDPR guidelines
- Utiliser mailchimp for automated email campaigns
MODULE 6 – CREATE YOUR CONTENT
- Align your content to your marketing objectives
- Brainstorm content to your brand values
MODULE 7 – MEASUREMENT AND ANALYTICS
- How to use analytic tools to track the key metrics
MODULE 8 – NEXT STEPS
Full day inmersive training delivered in-person
MODULE 1 – LAYING THE FOUNDATIONS
- How does digital marketing compare to traditional advertising?
- What role does digital play in the advertising world today?
MODULE 2 – KNOW YOUR CUSTOMER
- Understand the benefits of customer research
- Gather data on your audience demographic
- Create a customer persona profile
- Create a customer journey map
MODULE 3 – DEFINE YOUR BRAND
- Conduct competitor SWOT analysis
- Create a value proposition canvas
- Develop brand voice
MODULE 4 – PLAN YOUR STRATEGY
- Match your marketing goals with your business goals
- Set goals through the conversion funnel
MODULE 5 – CHANNELS
Part 1 – Social Media
- The benefits of social media advertising
- Tips to engage on social in 2019
- Organic Vs Paid social media advertising
- Targeting options in paid campaigns
Part 2 – Display Advertising
- What are the benefits of using display advertising?
- What are the targeting options in display ads
- Set up targeted display advertising campaign
Part 4 – Search Marketing
- How do search engines work?
- Paid Vs Organic search
- Conduct keyword research
- Build a Search advertising campaign
Part 5 – Email Marketing
- Email marketing best practice and GDPR guidelines
- Utiliser mailchimp for automated email campaigns
MODULE 6 – CREATE YOUR CONTENT
- Align your content to your marketing objectives
- Brainstorm content to your brand values
- Create engaging content
MODULE 7 – MEASUREMENT AND ANALYTICS
- How to use analytic tools to track the key metrics
- Data driven campaign optimisation
MODULE 8 – NEXT STEPS
Download training brochure
Download the training brochure PDF with more information.
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Pricing
Choose the group size and training format to view our pricing options.
MASTERCLASS
90 min
£500
Price VAT excluded
In-Person training
Client location
90 min session
Off the shelf
WORKSHOP
Half day
£750
Price VAT excluded
In-Person training
Client location
Half day session
Off the shelf
SEMINAR
Full day
£900
Price VAT excluded
In-Person training
Client location
Full day session
Off the shelf
MASTERCLASS
90 min
£850
Price VAT excluded
In-Person training
Client location
90 min session
Off the shelf
WORKSHOP
Half day
£1,150
Price VAT excluded
In-Person training
Client location
Half day session
Off the shelf
SEMINAR
Full day
£1,850
Price VAT excluded
In-Person training
Client location
Full day session
Off the shelf
MASTERCLASS
90 min
£1,200
Price VAT excluded
In-Person training
Client location
90 min session
Off the shelf
WORKSHOP
Half day
£1,850
Price VAT excluded
In-Person training
Client location
Half day session
Off the shelf
SEMINAR
Full day
£2,250
Price VAT excluded
In-Person training
Client location
Full day session
Off the shelf
Need training for your entire team?
Get in touch with us and we will tailor the proposal that fits your companies needs.
Teams we’ve trained
“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”
UpSkill your team
Empower your team with the latest industry skills and knowledge.
Certified trainer
Our expert coach will come to your company to deliver the training.
Boost confidence
Engaging, hands-on workshops focusing on learning and development.
Up-to-date content
Modern, relevant content that’s tailored to your team’s needs.
Tools and frameworks
Your team will understand the tools and frameworks required to expand their skill set.
Customer-centric training
Strategic and practical approach to digital marketing that puts the customer first.
Meet our expert UpSkillers
Our certified trainers use a hands on and highly engaging approach to deliver training, tailored to suit your business needs.
David Sime
Digital Marketing Expert
Emma Gray
Social Media Marketing Expert
Ian Thomas
Analytics Expert
Christine Braithwaite
Digital Strategy Expert
Michael Knowles
Display Advertising Expert
Prab Chadha
SEO, SMO, PPC Expert
Gosbert Chagula
Youth Training Expert
Ann Robb
Digital Advertising Expert
Chami Coomasaru
Digital Transformation Expert
Jay Paul
Content Marketing Expert
Your location, our training
We bring the world’s top digital trainers to you – and they’ll arrive at your office with industry-leading workshops that equip teams with the skills to thrive in the digital sector.
FAQ
The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.
We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.
No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.
The cost varies depending on several factors, such as the number of attendees, location and catering requirements.
Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.
We provide participants with a takeaway document upon completion of the course feedback form.
Get in touch with us on +44 (0) 207 846 6190.