Learn how to develop and implement content marketing strategies that engage an audience and build a brand identity.
UpSkill your team with
Content Marketing training
In-Person / 90 Min to Full Day
Request a workshop
About the training
Content marketing can make or break a brand. When executed successfully, it gives you the opportunity to own and develop a brand identity that helps you stand out from the crowd. Our hands-on course details the importance of generating excellent content that starts, fosters and develops conversations with your target audience. You’ll also learn the tools and framework required for successful content marketing campaigns.
Delivery: Our certified trainer will come to your office to hold the workshop. Sessions last from 90 minutes to a full day.
Learning outcomes
The why:
Content marketing is vital in bringing a brand to life. It allows you to shape your company’s identity with content that drives awareness and loyalty among your target audience.
The insights:
Measure and report content effectiveness
Understand what makes good, engaging content
The tools:
Foundational steps needed to inform your approach to content creation
Get hands on:
Create engaging and original content
Practice techniques to audience engagement levels with your content
Who is for?
This course is for everyone involved in the creation and distribution of digital media content.
“UpSkill delivered an excellent session on key digital topics to our Marketing team. The team found it both inspiring and engaging but most importantly actionable. We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”
UpSkill your team
Empower your team with the latest industry skills and knowledge.
Certified trainer
Our expert coach will come to your company to deliver the training.
Boost confidence
Engaging, hands-on workshops focusing on learning and development.
Up-to-date content
Modern, relevant content that’s tailored to your team’s needs.
Tools and frameworks
Your team will understand the tools and frameworks required to expand their skill set.
Customer-centric training
Strategic and practical approach to digital marketing that puts the customer first.
Meet our expert UpSkillers
Our certified trainers use a hands on and highly engaging approach to deliver training, tailored to suit your business needs.
David Sime
Digital Marketing Expert
Emma Gray
Social Media Marketing Expert
Ian Thomas
Analytics Expert
Christine Braithwaite
Digital Strategy Expert
Michael Knowles
Display Advertising Expert
Prab Chadha
SEO, SMO, PPC Expert
Gosbert Chagula
Youth Training Expert
Ann Robb
Digital Advertising Expert
Chami Coomasaru
Digital Transformation Expert
Jay Paul
Content Marketing Expert
FAQ
The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.
We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.
No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.
The cost varies depending on several factors, such as the number of attendees, location and catering requirements.
Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.
We provide participants with a takeaway document upon completion of the course feedback form.
Get in touch with us on +44 (0) 207 846 6190.